Paula Darch 28 May 2016 4 min read

Why You Need an Intranet Sponsor

why you need an intranet sponsor

Intranet Sponsors can determine the success or failure of your intranet software. After all of your hardwork reviewing your current intranet and analysing your intranet statistics, it's time to think about your intranet sponsor and how they can help you progress your intranet project. I thought it would be useful to higlight the role of an intranet sponsor. If you would like to read more, download our guide on how to manage your intranet.

Time and time again, we see evidence that shows intranets without senior level intranet sponsors do not engage staff and achieve the objectives of the organisation.

After all most intranets, no matter how small, start by someone justifying spending some time, effort and energy (and money) setting one up. So how does this happen?

In our experience this usually happens during one of the following scenarios:

  • The senior intranet sponsor was originally given the position without it being formally recognised (they then focus their time on actions they are accountable for)
  • The original intention for the intranet was to fix a short term problem and the business objectives have now shifted (as well as the focus of the original sponsor)
  • The intranet was seen as a project that has now been delivered
  • The sponsor is too senior and doesn’t have time to attend meetings and follow up on actions that drive the engagement deeper into the business.
  • The senior sponsor leaves and is not replaced.

Each of these are also symptoms of a wider issue,that of the intranet not being seen as a tool that can help achieve the business objectives.

Without a senior sponsor intranet managers simply don’t have access to financial and other resources that the intranet requires.

So what are the responsibilities of the senior sponsor?

  • Monitoring the performance of the intranet against its specified objectives
  • Agreeing intranet roles and responsibilities
  • Assigning resources and budget to maintaining and enhancing the intranet
  • Approving the objectives for intranet roles and reviewing these on an annual basis
  • Reviewing the audits of adherence to standards, processes and good practice and agreeing recommendations for change / improvement
  • Sanctioning actions for the persistent non-conformance to standards and processes
  • Feeding back to the board the contribution the intranet is making to achieve business objectives

These are really just guidelines, ultimately the role a senior sponsor has for your business will depend on the size of your organisation and your business objectives.

The senior sponsor is the link between the day to day intranet management and the strategic direction of the business.

Reviewing your intranet can be a daunting process, but it is a great way to make sure your intranet is on track and is doing what you intended. To find out more, download our guide.


Paula Darch

Paula is our marketing whizz and is passionate about intranet engagement and getting the most out of your intranet software.